SME marketing Singapore just got a timely reminder: the Ministry of Manpower (MOM) and the Visual, Audio, Creative Content Professionals Association (VICPA) recently issued a joint advisory (Sep 12, 2025) stating that companies in Singapore are not allowed to engage foreign freelancers for creative services such as photography, videography, and makeup.
This ruling came in response to concerns from Singapore’s freelance creative community, especially the wedding industry, about foreign freelancers undercutting local professionals.
What the Advisory Means for SMEs
- Illegal to hire foreign freelancers on tourist/student visas
Companies that engage them risk fines of up to S$20,000, jail time of up to 2 years, or both. - Threat to local livelihoods
VICPA highlighted that foreign freelancers hurt the sustainability of Singapore’s creative industry. - Permits still possible
Productions may still apply for relevant permits if they genuinely need overseas talent, but the default expectation is to hire local professionals.
Implications for SMEs and Startups
For many SMEs and F&B startups, this advisory reinforces an important point:
If you need creative services — photography, videography, social media content, or ads — you should work with local professionals who understand both the market and compliance requirements.
This ensures:
- No legal risks.
- Stronger support for local creative talent.
- More relevant campaigns tailored to Singaporean audiences.
Why Work With a Local Full-Service Agency?
Instead of juggling multiple freelancers (and worrying about compliance), SMEs can partner with a trusted Singapore marketing agency like W Creates Digital Pte. Ltd.
We provide affordable, end-to-end solutions including:
- Website design & development
- Social media content & ads
- Photography & videography
- Influencer marketing (nano & micro influencers in SG)
With a focus on transparency, compliance, and long-term results, we help SMEs grow sustainably while supporting Singapore’s creative economy.
Conclusion
The MOM & VICPA advisory is a wake-up call: Singapore businesses must be mindful of who they hire for creative and marketing services. Beyond compliance, supporting local agencies ensures your campaigns are relevant, effective, and sustainable.
Looking for a Compliant, Affordable Marketing Partner in Singapore?
At W Creates Digital, we help SMEs and F&B startups compete online with tailored, results-driven strategies.
WhatsApp us: +65 8119 4484
Email: hello@wcreatesdigital.com
Learn more about our services: W Creates Digital – What We Do