For SMEs and F&B businesses in Singapore, running Facebook Ads can feel like a gamble. Costs are rising, competition is tough, and without the right benchmarks, it’s hard to know if your ads are performing well. That’s why understanding the latest Facebook Ads engagement benchmarks in Singapore (2025) is critical.
In this article, we share industry-specific engagement rates, what they mean for your campaigns, and how small businesses can achieve better ROI without overspending.
What is Facebook Engagement Rate and Why It Matters
The engagement rate measures how audiences interact with your ads — including likes, comments, shares, clicks, and saves.
Formula:
Engagement Rate (%) = (Total Engagements ÷ Total Reach or Impressions) × 100
For SMEs, this metric reveals whether your ads are capturing attention or just burning through budget.
Facebook Ads Engagement Benchmarks in Singapore (2025)
Based on research and industry analysis by W Creates Digital, here are the median engagement rates by industry in Singapore:
| Industry | Engagement Rate (Median) |
|---|---|
| Alcohol | 0.11% |
| Fashion | 0.02% |
| Financial Services | 0.04% |
| Health & Beauty | 0.03% |
| Higher Education | 0.16% |
| Home Décor | 0.04% |
| Influencers | 0.16% |
| Media | 0.04% |
| Nonprofits | 0.07% |
| Retail | 0.04% |
| Sports Teams | 0.30% |
| Tech & Software | 0.03% |
| Travel | 0.09% |
Overall Median: 0.063%
If your ads are performing above these numbers, you’re already ahead of the average in Singapore.
Why These Benchmarks Are Important for SMEs
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Set realistic goals: Avoid chasing inflated expectations from agencies.
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Evaluate ROI: See if your ad spend is generating meaningful results.
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Industry-specific insights: Compare performance against your sector.
For example, F&B brands should not expect 0.3% engagement like sports teams — instead, the focus should be on localised creatives that drive steady 0.05%–0.1% engagement.
How SMEs Can Improve Facebook Ads Engagement in 2025
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Leverage Local Context – Use Singaporean festivals (Deepavali, CNY, National Day) to create relatable campaigns.
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Run A/B Testing – Test different creatives and audiences to find the best performers.
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Use Retargeting – Show ads to users who already visited your site or engaged before.
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Invest in Video & Reels – Short-form video consistently outperforms static ads in Singapore.
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Work with Micro-Influencers – Pair ads with trusted local voices to boost credibility.
Final Thoughts
In 2025, Facebook Ads in Singapore are still powerful for SMEs, but the key is knowing where you stand. By comparing your results with the Facebook Ads engagement benchmarks above, you can identify gaps and improve campaign efficiency.
Get Expert Help With Your Ads
At W Creates Digital Pte. Ltd., we specialise in helping Singapore SMEs achieve better ROI from Facebook and Instagram Ads. We don’t just run campaigns — we focus on data-driven strategies that grow your brand affordably.
WhatsApp: +65 8119 4484
Email: hello@wcreatesdigital.com
Learn more: Our Services