Government grants like PSG and EDG in Singapore have encouraged many SMEs to explore digitalisation. Social media marketing is one of the most common services offered under these grants. But here’s the problem: most grant-driven agencies are not truly skilled in running ads.
Instead, they sell “grant packages,” overpromise results, and move on once the grant period ends — leaving SMEs with disappointing campaigns and no sustainable growth.
Why Grant Agencies Fail in Social Media Marketing
1. Lack of Ad Expertise
Running effective Facebook, Instagram, or TikTok ads requires knowledge in targeting, creative optimisation, retargeting, and conversion tracking. Many grant agencies simply boost posts or run generic ads that don’t deliver real ROI.
2. Overpromising Without Accountability
To secure clients, these agencies promise “guaranteed leads” or “massive engagement.” But when campaigns underperform, they rarely tell the truth. They continue running ineffective ads until the grant runs out — because their main goal is collecting fees, not helping SMEs grow.
3. Short-Term Mentality
Most grant agencies know you won’t stay with them after the subsidy ends. That’s why they avoid long-term strategies and settle for quick, surface-level work.
The result: wasted money, wasted time, and missed opportunities.
The W Creates Difference
At W Creates Digital, we believe in truth and transparency.
- If a campaign isn’t working, we’ll tell you honestly.
- We won’t push you to continue spending just to “use up the grant.”
- Instead, we’ll look for better solutions that align with your goals.
Our focus is not on one-off projects but on results and long-term relationships. We treat your marketing budget — whether supported by a grant or not — as if it were our own.
Don’t fall into the grant trap. Many agencies profit while SMEs are left with poor campaigns. Choose a partner that values honesty, results, and sustainable growth.
WhatsApp us: +65 8119 4484
Email us: hello@wcreatesdigital.com
Ask us for a free quote today and discover how real social media strategies can grow your business.