{"id":1139,"date":"2025-09-27T16:02:47","date_gmt":"2025-09-27T16:02:47","guid":{"rendered":"https:\/\/wcreatesdigital.com\/?p=1139"},"modified":"2025-09-27T16:08:04","modified_gmt":"2025-09-27T16:08:04","slug":"top-10-singapore-influencers-to-watch-in-2025","status":"publish","type":"post","link":"https:\/\/wcreatesdigital.com\/index.php\/2025\/09\/27\/top-10-singapore-influencers-to-watch-in-2025\/","title":{"rendered":"Top 10 Singapore Influencers to Watch in 2025"},"content":{"rendered":"\t\t
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Influencer marketing is now a core part of digital strategies in Singapore. For SMEs and F&B brands, working with the right influencers can help you reach highly engaged local audiences at a fraction of traditional ad costs. Here\u2019s a look at 10 top influencers in Singapore worth watching in 2025 (list not ranked in order).<\/p>

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1. JianHao Tan<\/h3>

One of Singapore\u2019s most prominent YouTubers, JianHao Tan produces comedy sketches, lifestyle vlogs, and media content. With millions of followers, he has strong influence among youth and young adults.<\/p>

Niche \/ Strengths:<\/strong> Youth culture, entertainment, lifestyle
Collaboration ideas:<\/strong> Branded content, skits, product placements<\/p>

Instagram:<\/strong> www.instagram.com\/thejianhaotan<\/a><\/p>

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2. Xiaxue (Wendy Cheng)<\/h3>

A pioneer in Singapore\u2019s influencer scene, Xiaxue is known for her beauty, fashion, and lifestyle content, with an outspoken and relatable voice.<\/p>

Niche \/ Strengths:<\/strong> Beauty, lifestyle, social commentary
Collaboration ideas:<\/strong> Beauty and fashion reviews, sponsored content<\/p>

Instagram:<\/strong> www.instagram.com\/xiaxue<\/a><\/p>

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3. Ryan Kwak<\/h3>

Ryan is a lifestyle and parenting influencer who shares authentic content about family life in Singapore.<\/p>

Niche \/ Strengths:<\/strong> Parenting, family, lifestyle
Collaboration ideas:<\/strong> F&B brands, family products, lifestyle campaigns<\/p>

Instagram:<\/strong> www.instagram.com\/ryankwak_<\/a><\/p>

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4. Loh Kean Yew<\/h3>

Singapore\u2019s badminton world champion, Loh Kean Yew is a household name inspiring sports and fitness fans.<\/p>

Niche \/ Strengths:<\/strong> Sports, fitness, motivation
Collaboration ideas:<\/strong> Activewear, wellness brands, sponsorships<\/p>

Instagram:<\/strong> www.instagram.com\/lohkeanyew<\/a><\/p>

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5. Dianna Lee (\u201cCool Mum Dianna\u201d)<\/h3>

Dianna is a family lifestyle influencer who focuses on parenting and motherhood content, appealing to young families.<\/p>

Niche \/ Strengths:<\/strong> Parenting, lifestyle
Collaboration ideas:<\/strong> Family-friendly brands, F&B, kids\u2019 products<\/p>

Instagram:<\/strong> www.instagram.com\/coolmumdianna<\/a><\/p>

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6. Dr Samuel Choudhury<\/h3>

Dr Samuel creates health-related content that simplifies medical and wellness advice for Singaporeans.<\/p>

Niche \/ Strengths:<\/strong> Health, wellness, education
Collaboration ideas:<\/strong> Healthcare, supplements, wellness campaigns<\/p>

Instagram:<\/strong> www.instagram.com\/drsamuelgp<\/a><\/p>

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7. TiffwithMi (Tiffanie & Michy)<\/h3>

This duo shares entertaining lifestyle content and relatable personal stories with a large Singaporean following.<\/p>

Niche \/ Strengths:<\/strong> Lifestyle, entertainment, family content
Collaboration ideas:<\/strong> Local retail, F&B, social campaigns<\/p>

Instagram:<\/strong> www.instagram.com\/iammichy<\/a><\/p>

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8. Ramya Ramesh (BrownGirlVegan)<\/h3>

A rising name in sustainable and plant-based living, Ramya inspires her followers with vegan recipes and eco-conscious lifestyle tips.<\/p>

Niche \/ Strengths:<\/strong> Vegan food, sustainability, wellness
Collaboration ideas:<\/strong> F&B, eco-products, sustainable brands<\/p>

Instagram:<\/strong> www.instagram.com\/browngirlvegan_<\/a><\/p>

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9. Tosh Rock<\/h3>

Tosh is a popular figure in Singapore\u2019s urban and streetwear scene, connecting with a younger, trend-driven audience.<\/p>

Niche \/ Strengths:<\/strong> Urban culture, fashion, music
Collaboration ideas:<\/strong> Streetwear, fashion, lifestyle collaborations<\/p>

Instagram:<\/strong> www.instagram.com\/toshrock<\/a><\/p>

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10. Kiyo (KiyoCosplay)<\/h3>

Kiyo is a cosplayer and illustrator who blends creativity and pop culture, with strong appeal in the cosplay and gaming community.<\/p>

Niche \/ Strengths:<\/strong> Cosplay, fandom, gaming
Collaboration ideas:<\/strong> Gaming brands, art supplies, anime collaborations<\/p>

Instagram:<\/strong> www.instagram.com\/kiyocosplay<\/a><\/p>

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Final Thoughts<\/h3>

Influencer marketing in Singapore works best when brands collaborate with personalities whose values and audiences align with their goals. Instead of chasing only the biggest names, SMEs and F&B businesses can achieve stronger ROI by tapping into micro-influencers<\/strong> who drive higher engagement and authenticity.<\/p>

Need help creating impactful social media campaigns?<\/strong>
W Creates Digital Pte. Ltd. is a full-service marketing agency in Singapore, specialising in social media marketing, ads, influencer campaigns, and video content<\/strong> \u2014 tailored for SMEs and F&B businesses.<\/p>

WhatsApp us: +65 8119 4484<\/a>
Email: hello@wcreatesdigital.com<\/a>
Discover our services: W Creates Digital \u2013 What We Do<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Looking for the top influencers in Singapore to boost your brand in 2025? From lifestyle and F&B to fitness and family, discover 10 influencers SMEs can collaborate with for authentic, impactful campaigns.<\/p>\n","protected":false},"author":1,"featured_media":1151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83],"tags":[12,52,35,82,80,79,77,81,10,78],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-digital-marketing-singapore","tag-fb-marketing-singapore","tag-influencer-marketing-singapore","tag-instagram-influencers-singapore","tag-lifestyle-influencers-singapore","tag-micro-influencers-singapore","tag-singapore-influencers","tag-singapore-sme-marketing","tag-social-media-marketing-singapore","tag-top-influencers-singapore","pmpro-has-access"],"contentshake_article_id":"","yoast_head":"\nTop 10 Singapore Influencers to Watch in 2025 - W Creates Digital - Media & Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wcreatesdigital.com\/index.php\/2025\/09\/27\/top-10-singapore-influencers-to-watch-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Singapore Influencers to Watch in 2025\" \/>\n<meta property=\"og:description\" content=\"Looking for the top influencers in Singapore to boost your brand in 2025? 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