{"id":1198,"date":"2025-09-30T16:40:38","date_gmt":"2025-09-30T16:40:38","guid":{"rendered":"https:\/\/wcreatesdigital.com\/?p=1198"},"modified":"2025-10-03T16:21:02","modified_gmt":"2025-10-03T16:21:02","slug":"facebook-ads-engagement-benchmarks-in-singapore-2025","status":"publish","type":"post","link":"https:\/\/wcreatesdigital.com\/index.php\/2025\/09\/30\/facebook-ads-engagement-benchmarks-in-singapore-2025\/","title":{"rendered":"Facebook Ads Engagement Benchmarks in Singapore (2025)"},"content":{"rendered":"\t\t
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For SMEs and F&B businesses in Singapore, running Facebook Ads can feel like a gamble. Costs are rising, competition is tough, and without the right benchmarks, it\u2019s hard to know if your ads are performing well. That\u2019s why understanding the latest Facebook Ads engagement benchmarks in Singapore (2025)<\/strong> is critical.<\/p>\n

In this article, we share industry-specific engagement rates, what they mean for your campaigns, and how small businesses can achieve better ROI without overspending.<\/p>\n

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What is Facebook Engagement Rate and Why It Matters<\/h3>\n

The engagement rate<\/strong> measures how audiences interact with your ads \u2014 including likes, comments, shares, clicks, and saves.<\/p>\n

Formula:<\/strong>
Engagement Rate (%) = (Total Engagements \u00f7 Total Reach or Impressions) \u00d7 100<\/strong><\/p>\n

For SMEs, this metric reveals whether your ads are capturing attention or just burning through budget.<\/p>\n

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\u00a0<\/h3>\n

Facebook Ads Engagement Benchmarks in Singapore (2025)<\/h3>\n

Based on research and industry analysis by W Creates Digital<\/strong>, here are the median engagement rates by industry<\/strong> in Singapore:<\/p>\n

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\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Industry<\/th>\nEngagement Rate (Median)<\/th>\n<\/tr>\n<\/thead>\n
Alcohol<\/td>\n0.11%<\/td>\n<\/tr>\n
Fashion<\/td>\n0.02%<\/td>\n<\/tr>\n
Financial Services<\/td>\n0.04%<\/td>\n<\/tr>\n
Health & Beauty<\/td>\n0.03%<\/td>\n<\/tr>\n
Higher Education<\/td>\n0.16%<\/td>\n<\/tr>\n
Home D\u00e9cor<\/td>\n0.04%<\/td>\n<\/tr>\n
Influencers<\/td>\n0.16%<\/td>\n<\/tr>\n
Media<\/td>\n0.04%<\/td>\n<\/tr>\n
Nonprofits<\/td>\n0.07%<\/td>\n<\/tr>\n
Retail<\/td>\n0.04%<\/td>\n<\/tr>\n
Sports Teams<\/td>\n0.30%<\/td>\n<\/tr>\n
Tech & Software<\/td>\n0.03%<\/td>\n<\/tr>\n
Travel<\/td>\n0.09%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Overall Median: 0.063%<\/strong><\/p>\n

If your ads are performing above these numbers, you\u2019re already ahead of the average in Singapore.<\/p>\n

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\u00a0<\/h3>\n

Why These Benchmarks Are Important for SMEs<\/h3>\n