{"id":1203,"date":"2025-10-02T22:55:25","date_gmt":"2025-10-02T22:55:25","guid":{"rendered":"https:\/\/wcreatesdigital.com\/?p=1203"},"modified":"2025-10-22T11:16:09","modified_gmt":"2025-10-22T11:16:09","slug":"instagram-ads-engagement-benchmarks-in-singapore-2025","status":"publish","type":"post","link":"https:\/\/wcreatesdigital.com\/index.php\/2025\/10\/02\/instagram-ads-engagement-benchmarks-in-singapore-2025\/","title":{"rendered":"Instagram Ads Engagement Benchmarks in Singapore (2025)"},"content":{"rendered":"\t\t
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Instagram is no longer just a photo-sharing app \u2014 in Singapore, it has evolved into a powerhouse for branding, lifestyle marketing, and e-commerce. For SMEs and F&B businesses, Instagram Ads provide a direct way to capture attention, but performance varies by industry.<\/p>\n

That\u2019s where benchmarks come in. Understanding the Instagram Ads engagement benchmarks in Singapore (2025)<\/strong> helps businesses know if their campaigns are on track \u2014 or falling behind.<\/p>\n

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Why Instagram Ads Engagement Rate Matters<\/h3>\n

Unlike Facebook, Instagram is highly visual and trend-driven. Engagement goes beyond likes \u2014 it includes comments, shares, saves, clicks, and even how long users spend watching your Reels.<\/p>\n

Formula:<\/strong>
Engagement Rate (%) = (Total Engagements \u00f7 Total Reach or Impressions) \u00d7 100<\/strong><\/p>\n

For SMEs, this metric isn\u2019t just a number \u2014 it tells you if your content is stopping thumbs from scrolling and truly driving interest.<\/p>\n

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Instagram Ads Engagement Benchmarks in Singapore (2025)<\/h3>\n

Based on W Creates Digital\u2019s 2025 study<\/strong>, here are the median engagement rates<\/strong> by industry in Singapore:<\/p>\n

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\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Industry<\/th>\nEngagement Rate (Median)<\/th>\n<\/tr>\n<\/thead>\n
Food & Beverage<\/td>\n0.45%<\/td>\n<\/tr>\n
Fashion<\/td>\n0.62%<\/td>\n<\/tr>\n
Beauty & Wellness<\/td>\n0.58%<\/td>\n<\/tr>\n
Travel & Hospitality<\/td>\n0.40%<\/td>\n<\/tr>\n
Retail<\/td>\n0.36%<\/td>\n<\/tr>\n
Education<\/td>\n0.28%<\/td>\n<\/tr>\n
Financial Services<\/td>\n0.18%<\/td>\n<\/tr>\n
Tech & Software<\/td>\n0.20%<\/td>\n<\/tr>\n
Media & Entertainment<\/td>\n0.31%<\/td>\n<\/tr>\n
Nonprofits<\/td>\n0.35%<\/td>\n<\/tr>\n
Sports & Fitness<\/td>\n0.52%<\/td>\n<\/tr>\n
Influencers<\/td>\n1.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Overall Median: 0.38%<\/strong><\/p>\n

Hitting above this median means your ads are performing stronger than the Singapore average.<\/p>\n

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What These Benchmarks Mean for SMEs<\/h3>\n